http://www.henryperezdesign.com/work daily 1.0 2023-03-15 https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1479070707566-5FB4YG9OSH0B131DXWIE/crossfit-photography-06.jpg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1479071229617-O2W4EWU1STQPKPQUJU98/db-card-01.jpg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1479081121643-CIN956J46LN5LDP17DQB/soulmate-lifestyle-02.jpg Work - Logo Drawing inspiration from old maritime imagery, I wanted to give the logo a weathered, nautical look. For the typography, I used the Fell Types by Hoefler & Co., which have a warm, handmade quality that fit perfectly with the visual direction I was looking for. https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1478994584189-3TY0QSETD93MTQQUDQKN/gwm-01.jpg Work - Logo The magazine's aim is to showcase the local scene in the Columbia River Gorge, so the logo needed to resonate with locals, and tourists alike. After researching the area in the initial stages of the project, it became clear that Beacon Rock is an important, and recognizable local landmark. The huge monolith stands tall in the landscape with its unique shape, and it was this very shape that became the foundation for the identity. FF Meta was chosen as the logo typeface for its ability to perform well at small sizes. https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1479555353330-8YF8I189BHYADOIMBW8M/wc-site-01.jpg Work - Design I began this project by writing new content that would be more active and to the point, while still focusing on the benefits of hiring this great air conditioning company. After the content was written, I set out to tackle the design. This website is primarily used by an older audience, so the design needed to be intuitive. I used a large font size for easy readability, bright colors to draw attention to important areas, and custom graphics to give it that finishing touch. https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1523830091348-VI532U9QGP5UQUAZ3L83/ysb-macbook-pro-homepage.jpg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1524066994148-MVNQOOF6CJ9EQVCK1TY7/direct-mail-mockup-02.jpg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1654657853761-MXZGPUBVLUQI67OARK3L/AdobeStock_317713788.jpeg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1654657972926-RIAEMH5B9Z9VO1JFZHCO/_1020243.jpg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1654658026956-Y9095P478LMRK9Z8P51Y/wade-austin-ellis-FtuJIuBbUhI-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1654664096085-V0V7EI7H6E2F19B9IWE9/DSC_3713.jpg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1676213433212-EUUYLR1AP6J2FKWFSUZJ/EA_headband.jpg Work https://images.squarespace-cdn.com/content/v1/5817f3c837c5813ad8d4c579/1676485302639-B7BTKZACYYFHDQP5S7YP/sa-photography-03.jpg Work