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Carolina Career College

Branding

Identity and brand launch collateral for an Information Technology college in the Raleigh-Durham area. This project was selected for the Bronze award in the 32nd Annual Educational Advertising Awards in the Integrated Marketing category.

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 The logo uses the school's acronym — CCC — as the basis for the design. I overlapped the three letters to create a sense of depth, and used gradients in bright colors to add vibrancy. 

The logo uses the school's acronym — CCC — as the basis for the design. I overlapped the three letters to create a sense of depth, and used gradients in bright colors to add vibrancy. 

 That sense of vibrancy is carried over to the stationery, where I used the bright orange color as an accent, and to call attention to important information.

That sense of vibrancy is carried over to the stationery, where I used the bright orange color as an accent, and to call attention to important information.

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 I created a direct mail marketing flyer with a superhero theme inspired by the visual language of comic books. I used halftone dot patterns, speech bubbles, bright colors, and a comic-inspired display typeface to achieve the classic comic book look.

I created a direct mail marketing flyer with a superhero theme inspired by the visual language of comic books. I used halftone dot patterns, speech bubbles, bright colors, and a comic-inspired display typeface to achieve the classic comic book look.

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 To enable the folks at Carolina Career College to use their logo correctly, I created a simple identity manual outlining correct logo usage, colors, and typefaces for print and web.

To enable the folks at Carolina Career College to use their logo correctly, I created a simple identity manual outlining correct logo usage, colors, and typefaces for print and web.

 To create awareness in the local community, I designed billboards advertising the school. I created a 'Coming Soon' billboard as a teaser, to be replaced later by the 'Reset Button' billboard.

To create awareness in the local community, I designed billboards advertising the school. I created a 'Coming Soon' billboard as a teaser, to be replaced later by the 'Reset Button' billboard.

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 As part of the overall brand launch effort, I also created social media graphics for distribution on Facebook, Twitter, and Instagram. These vary widely, from simple holiday announcements to messages directed toward military veterans.

As part of the overall brand launch effort, I also created social media graphics for distribution on Facebook, Twitter, and Instagram. These vary widely, from simple holiday announcements to messages directed toward military veterans.

 Finally, I was tasked with creating pay-per-click ads that would direct prospective students to dedicated landing pages, where they could learn more about the school and the programs they offer.

Finally, I was tasked with creating pay-per-click ads that would direct prospective students to dedicated landing pages, where they could learn more about the school and the programs they offer.

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